Despite the amount of information consumers and businesses share with each other, most of the emails and experiences businesses deliver do not use that data. iTMG Commerce-Integrated Klaviyo takes that to a new level.
Customer-centric businesses know the experiences they want to create, but earlier technologies haven’t been able to deal with the scale or real-time nature of information. As a result, businesses have to depend on straight advertising and other growth channels outside of their control and ecosystems.
Leveraging business’ customer data in the same system that delivers experiences to customers, allows new experiments and businesses to get off the ground and existing companies to grow faster in ways they control.